Why Choose FirstTeam

Back Your Property with the Right Company

Choosing the right Agent with the right Company is key to getting the best deal for you in any transaction. We save you time, money, and peace of mind, working to serve you with professionalism and integrity.

When it comes to selling your home in Southern California, choosing the right real estate company can make all the difference. While franchise brands like Keller Williams, Re/Max, Century 21, and Coldwell Banker may have widespread name brand recognition, but their networks are made up of individual franchise owners who often operate independently. FirstTeam Real Estate stands out as the superior choice, our collaborative network is composed of the #1 players in the industry, working together to achieve the best possible outcomes for clients. Our proven track record, unparalleled resources, and commitment to excellence, has earned FirstTeam its reputation as the #1 independent brokerage in Southern California. Here’s why FirstTeam is the clear leader in the real estate market:

1. Over 2,200 Service Professionals Dedicated to Your Success

FirstTeam boasts a team of over 2,200 highly skilled service professionals across 36 Offices who are laser-focused on getting your home sold. From agents and marketing experts to transaction coordinators and relocation specialists, this vast network ensures that every aspect of your home sale is handled with precision and care. Unlike franchise models, where agents often operate independently, our team-based approach ensures seamless communication and exceptional service, allowing us to share our exclusive network of Buyers & Sellers through our SneakPeak Program. We can maximize exposure in a way that other companies can’t.

2. Independent Brokerage Benefits vs. Franchise

As an independent brokerage, FirstTeam has the flexibility to adapt quickly to market changes and tailor its services to meet the unique needs of Southern California homeowners. Franchise companies, on the other hand, are often bound by corporate policies and fees that can limit their ability to innovate. FirstTeam’s independence allows it to prioritize clients over corporate profits, offering personalized strategies and cutting-edge tools to maximize your home’s value. Our 36 offices work under one umbrella and work together. A franchise is owned and operated independently of other offices under the same franchise name. Franchise companies pay 6% of the commission to a large corporation for the franchise's profit. FirstTeam takes a 6% commission fee and uses it for marketing to help their clients get the maximum price for their homes. For every $500,000,000 in sales at a 2.5% commission, we add $750,000 to our marketing budget. Most Real Estate offices have a yearly marketing budget of $25,000 or less.

3. An Aggressive Marketing Campaign 

Through our extensive marketing fund for our clients, our listings reach 155,000+ real estate professionals across California, 110,000+ CRMLS users and 45,000 additional agents, brokers, appraisers, and more from data share partners. But your exposure doesn’t have to end there. By default, when we add a listing into the MLS it will be distributed to 25K+ third party websites including Zillow, Homes.com, Redfin.com, Realtor.com, and in addition, 25K+ third party additional websites also receive your listing.

FirstTeam has cultivated the largest network of relocation buyers in Southern California, making it the go-to choice for homeowners looking to sell quickly and efficiently. This network is particularly valuable in a competitive market, where finding the right buyer can be challenging. Franchise companies simply can’t match FirstTeam’s ability to connect sellers with motivated buyers.

4. #1 Real Estate Network in the World

FirstTeam is a proud founding member of Leading Real Estate Companies of the World, an elite network of top-tier real estate firms. This affiliation provides FirstTeam clients with access to a global network of buyers and sellers, ensuring your home receives maximum exposure. This level of reach and influence is unmatched by franchise brands, which often rely on fragmented networks of individual franchise owners.

With 150,000 agents across 70 countries and $300 billion in sales last year, FirstTeam’s network is the largest and most powerful in the world. This global presence eclipses even the biggest franchise brands, giving FirstTeam clients a competitive edge in attracting qualified buyers. Whether you’re selling a luxury property or a family home, FirstTeam’s extensive network ensures your listing gets the attention it deserves. We also boast Prestigious Partnerships, getting qualified Luxury Properties marketing to the most affluent buyers in the global luxury housing market.

5. #1 in Southern California for 21 Years in a Row & Orange County’s #1 Choice and Luxury Leader

With over 10,000 Homes totaling over $9 Billion in Sales Volume in the last 12 months alone, FirstTeam’s dominance in Southern California is no accident. For 21 consecutive years, FirstTeam has been ranked #1 in the region, a testament to its unwavering commitment to excellence. This level of consistency and success is unmatched by franchise brands, which often struggle to maintain a strong local presence.

In Orange County, FirstTeam is the undisputed leader in real estate, servicing over a quarter million families since we opened our doors in Orange County. Not only is it the #1 choice for homeowners, but it’s also the luxury leader, specializing in high-end properties. FirstTeam’s deep understanding of the local market, combined with its prestigious global reach in the Luxury Market, makes it the ideal partner for selling luxury homes in one of the most desirable regions in the world.

6. #1 Independent Brokerage for Closed Transactions

FirstTeam’s success is reflected in its impressive numbers. As the #1 independent brokerage for closed transactions, FirstTeam has a proven track record of delivering results. Whether you’re selling a modest home or a multi-million-dollar estate, FirstTeam’s expertise and resources ensure a smooth and successful transaction.

When it comes to selling your home in Southern California, FirstTeam Real Estate is the clear choice. With over 2,200 service professionals, a global network of buyers, and a proven track record of success, FirstTeam offers unparalleled expertise and resources. As the #1 independent brokerage in Southern California for 21 years running, FirstTeam has consistently outperformed franchise and big brand companies, delivering exceptional results for its clients. If you’re looking to sell your home quickly, efficiently, and for top dollar, there’s no better partner than FirstTeam Real Estate.

What We Have to Offer:

  • Professional Photography

  • Extensive Global & Luxury Outreach

  • Maximized Exposure

  • Tech-Driven Marketing

  • Social Media Campaigns

  • Exclusive Newsletter Feature with an Outreach of over 14,000