The Home-Selling Process

Once we begin the process, we will schedule an appointment, discuss the best strategy for selling, go over a listing presentation, and get to know each other. As your representative I want to make sure I cover all my bases and understand your needs as my client so that I can deliver on my commitments.

A comparative market analysis is a tool that real estate agents use to estimate the value of a specific property by evaluating similar ones that have recently sold in the same area. It can be extremely challenging to reliably estimate the fair market value of a home because there are a significant number of factors that go into determining how much a specific property is worth. Although a comparative market analysis uses similar housing market indicators to compare and identify regional home values, it’s not considered an appraisal. Home appraisals are conducted by appraisers to create home valuations whereas CMAs are completed by licensed real estate professionals to estimate fair market value.

Even though the resulting value is an approximation that also incorporates the goals of the seller or buyer of the property, a CMA is a complex process that requires technical knowledge of the overall market and how various aspects of real estate impact how much a property is worth. To get your home sold for the highest sales price possible, we have to price it “in the market.” Once we do this, we can establish a fair market sales price.

A Comparative Market Analysis of your property will consider:

• Similar Homes / Neighborhoods in the Area

• Type of Construction, Sq Footage Lot Size

• Property Age & Condition

• House Details - Levels, Deck, Garage

• # of Bedrooms and # Bathrooms

• Lake, Mountain, and Ski Resort Views

• Driveway & Road Access

• Resort and Lake Accessibility

We will use our local professional to take shots of your home. 92 % of homebuyers (according to realtor.org) use the Internet in their home search. Listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph series will leave a positive lasting impression associated with the home.

Declutter open areas around the house. Open areas include all visible spaces that can be seen without opening any doors or drawers. This includes knick-knacks and everyday items on shelves, tables, countertops, walls, desks and dresser tops. Purge or pack away everyday items, leaving out just a few keepsakes to ensure your home still looks decorated. Deep clean from room to room, wipe down surfaces and appliances, wash walls, wash windows, sweep, vacuum, make the beds, and dust as needed. Curb appeal is important, move debris, dirt, pine needles, and pine cones.

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. Our Team is also partnered with two Multiple Listing Services, maximizing outreach on your property.

The internet is the key to selling your home for the highest price in the shortest amount of time. Our web network boasts 2.6 million unique visitors a month. To captivate buyers in today’s market, we will brand your property using KellerWilliams marketing strategies to get maximum exposure. Your home will be featured, highlighting its unique characteristics to grab the attention of prospective buyers in a way that works best for you as the client, while bringing your property to the attention of the buyers it is best suited for.

The results of our system has made us the Number 1 Real Estate Company in Big Bear. Put us to work for you. By using the Keller Williams “Extended internet market reach” Through a proprietary, exclusive system, Out of 62 Real Estate offices in Big Bear, the Keller Williams Office is #1, representing both buyers and sellers.

We place quality property campaigns where they matter most with effective advertising that creates high impact, buyer motivation, and demand on top networking channels. Our targeted marketing delivery excels and translates into a lasting impression with buyers. This results in more exposure and showings as we lead interested buyers to your door – generating more money and a faster sales.

Our campaigns use a wide variety of strategies from cutting-edge social media to tried-and-true classics such as “Coming Soon” and “Just Listed” featurettes on all prominent social media accounts. A staggering 94% of millennial homebuyers are taking their search online. This creates incredible opportunities for us to connect with our potential buyers.

We will be utilizing facebook, google, instagram, linkedin, and other outlets to get the most attention outside of premier Keller Williams channels to give us the highest potential of success to find the right buyer for you.

Our Team features the BEST Newsletter for Big Bear Valley with an audience outreach of 6,000 subscribers in our email campaign. We give a special first glance to our interested buyers looking for a property like yours, and this puts your feature a step in front of any other properties listed.

I will be there scheduling and walking buyers through a showing of your home. Throughout the tour I will highlight the property’s special features, amenities.

Negotiations are not always straightforward. Together we will go over the offer(s) received and work through any issues or that may arise until we can come to a compromise that works for all parties involved as necessary.

Once we accept an offer, we will get inspections, appraisals, & disclosures completed, go over fees, escrow, and remove contingencies while you manage your home loan and insurance. Let’s get you to your closing day!