To get your home sold for the highest sales price possible, we have to price it “in the market.” Once we do this, we can establish a fair market sales price. In an ever changing real estate environment, getting the highest asking price means calculating it’s worth and pricing it accordingly based on its “in-market” value for the area. If you are thinking of selling, we can provide you with a FREE, zero obligation, detailed comparative market analysis (or CMA) for your property.

A comparative market analysis is a tool that real estate agents use to estimate the value of a specific property by evaluating similar ones that have recently sold in the same area. It can be extremely challenging to reliably estimate the fair market value of a home because there are a significant number of factors that go into determining how much a specific property is worth. While there are quick services out there like Zillow “Zestimates,” these estimates have been shown to be off the mark by as much as 20%. While not a professional appraisal, a CMA provides a cost effective and accurate evaluation of the home and market to provide an estimate of value for listing purposes.